Monday, December 26, 2011

Tricks of Shopping Malls

Notice the absence of clocks in your favourite shopping mall. Shoppers who do not know the time linger longer, and spend more.

What little seating there is, is designedly  uncomfortable. That's because seated customers are not spending customers.

Exit signs are the minimum required by fire regulations. Customers headed for the exit are not spending customers.

Santa Claus has been exiled from Toronto's Eaton Centre. Formerly, the lines of parents and children weaved up and down the length of the mall. And we know that parents in line are not buying customers. Since his presence hindered money making, exit Santa, enter an illuminated reindeer.

Also at the Eaton Centre, half of the information posts face the wrong direction, and give misleading information. This, I believe, was accidental. Nevertheless, a misdirected customer passes more retail outlets, and likely to spend more.

Research has shown that uncomfortable customers buy more impulsively. That's why many malls are over-heated and endlessly play the same caroly music.

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