Thursday, February 6, 2014

Care and Feeding of Surveys

We once received a questionnaire about the cost of our telephone service. It was acceptable, we answered. Then the key question whether we were happy with the local and long-distant rates. We mistakenly answered we thought them quite good. Others must have replied likewise. Several months later, all rates were increased.

Recently, Netflix conducted a similar survey. Almost ninety per cent of Netflix users answered that the eight-dollar monthly subscription fee was "excellent" or "good value for the money." Guess what is about to happen to Netflix fees?

When such a question if asked, the best response is that one's interest is marginal and that a fee increase will likely trigger a cancellation of the service.

No comments: